This episode cuts through the noise and shows you exactly where a new lash artist should focus online. No more guessing, no more trying to “be everywhere.” We break down why Google Maps is your real #1 platform, how Instagram + Facebook work together to build trust, and why every serious artist should secure usernames across all major platforms—even if you’re not posting yet.

We also talk about YouTube’s hidden power, how clients binge content before buying, how ChatGPT can speed up your entire workflow, and why the right systems bring in better clients with less effort.

What you’ll learn:

• Why YouTube drives high-trust clients (even if you’re not active there)
• The easiest place to start if you’re not comfortable on camera
• How ChatGPT can help with content, captions, planning, and even shopping
• Why Google Maps is more important than Instagram when you’re getting started
• How Instagram + Facebook work together to boost visibility
• Why securing your usernames on all platforms helps your Google ranking
• The “light switch” mindset for running ads only when you need clients
• How better systems = higher-paying, more loyal clients
• Why your personal brand vs. business brand choice matters long-term

If you want a simple online strategy that actually gets clients—not confusion—this episode gives you the blueprint.

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