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💡 Scaling a Lash Business: Clients, Courses, and the Numbers That Matter - 055
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Most lash artists think the only way to grow is to open more chairs, hire employees, or expand into new cities. But there’s another path—scaling yourself. In this episode of the Full Time Lash Artist Podcast, we break down two growth models: building a salon empire or building a personal brand through courses, certifications, and online coaching.
You’ll hear how to:
- Audit yourself and choose the business model that fits your wiring
- Calculate the lifetime value (LTV) of a lash client and why just 32 clients can equal a 6-figure business
- Understand your customer avatar and choose the right clientele who can afford lash extensions
- Wear the three essential hats every lash artist must master: marketing, sales, and service
- Overcome the discomfort of selling and why every post, DM, and appointment is a sales opportunity
- Avoid the “comparison trap” when offering lash training, even if you’re newer than others in the industry
We also dig into the mindset shift that turns Instagram and Google from “social platforms” into your biggest lead generation tools. If you want to move from being “just another lash artist” to building a real business, this episode gives you the roadmap.
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