đ± Instagram That Books: Feed vs Reels, Highlights & 3-Second Hooks - 61
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Your grid doesnât need to be perfectâit needs to convert. In this episode of Full Time Lash Artist, we break down a practical Instagram system for lash pros: what belongs on your feed (business, trainings, results), what lives in stories (day-to-day, lifestyle), and how to use highlights to make personal content work for your brand.
We also cover the âdual-feedâ approach (polished photo grid + anything-goes Reels grid), mixing lifestyle B-roll with lash education, and why the first 3 seconds of a Reel matter more than anything. Plus, simple SEO moves: rebrand handles under your name, strip punctuation, and let Instagramâs AI categorize your content so the right clients actually see it.
Youâll learn:
- Feed vs Stories vs Highlights: what to post where (and why)
- The âphoto grid + chaotic Reelsâ strategy that grows faster
- Hooks that pass the 3-second test (and fix low retention)
- How IG auto-labels your Reel topicâand how to use that to your advantage
- Handle/username SEO and cross-posting to TikTok, YouTube Shorts & Facebook
- When to bring in gym/lifestyle content without confusing your niche
Do this this week (5 steps):
- Audit your grid: make it business/results first.
- Move personal moments to Stories; pin the best to Highlights.
- Record 5 short Reels with strong hooks; post across IG/Shorts/TikTok.
- Update your handle to a clean, searchable format.
- Study top Reels in your niche; mirror the topic the blue label shows.
Hit follow for more booking-focused marketing tips for lash artists.
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61 episodes