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đŸ“± Instagram That Books: Feed vs Reels, Highlights & 3-Second Hooks - 61

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Manage episode 509123013 series 3575230
Content provided by Cosmina Esanu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cosmina Esanu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Your grid doesn’t need to be perfect—it needs to convert. In this episode of Full Time Lash Artist, we break down a practical Instagram system for lash pros: what belongs on your feed (business, trainings, results), what lives in stories (day-to-day, lifestyle), and how to use highlights to make personal content work for your brand.

We also cover the “dual-feed” approach (polished photo grid + anything-goes Reels grid), mixing lifestyle B-roll with lash education, and why the first 3 seconds of a Reel matter more than anything. Plus, simple SEO moves: rebrand handles under your name, strip punctuation, and let Instagram’s AI categorize your content so the right clients actually see it.

You’ll learn:

  • Feed vs Stories vs Highlights: what to post where (and why)
  • The “photo grid + chaotic Reels” strategy that grows faster
  • Hooks that pass the 3-second test (and fix low retention)
  • How IG auto-labels your Reel topic—and how to use that to your advantage
  • Handle/username SEO and cross-posting to TikTok, YouTube Shorts & Facebook
  • When to bring in gym/lifestyle content without confusing your niche

Do this this week (5 steps):

  1. Audit your grid: make it business/results first.
  2. Move personal moments to Stories; pin the best to Highlights.
  3. Record 5 short Reels with strong hooks; post across IG/Shorts/TikTok.
  4. Update your handle to a clean, searchable format.
  5. Study top Reels in your niche; mirror the topic the blue label shows.

Hit follow for more booking-focused marketing tips for lash artists.

Connect with Cosmina on IG

Sign Up For A Free Lash Training

Text Me Here On My Podcast Contact Any Questions About My Lash Classes

  continue reading

61 episodes

Artwork
iconShare
 
Manage episode 509123013 series 3575230
Content provided by Cosmina Esanu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cosmina Esanu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Your grid doesn’t need to be perfect—it needs to convert. In this episode of Full Time Lash Artist, we break down a practical Instagram system for lash pros: what belongs on your feed (business, trainings, results), what lives in stories (day-to-day, lifestyle), and how to use highlights to make personal content work for your brand.

We also cover the “dual-feed” approach (polished photo grid + anything-goes Reels grid), mixing lifestyle B-roll with lash education, and why the first 3 seconds of a Reel matter more than anything. Plus, simple SEO moves: rebrand handles under your name, strip punctuation, and let Instagram’s AI categorize your content so the right clients actually see it.

You’ll learn:

  • Feed vs Stories vs Highlights: what to post where (and why)
  • The “photo grid + chaotic Reels” strategy that grows faster
  • Hooks that pass the 3-second test (and fix low retention)
  • How IG auto-labels your Reel topic—and how to use that to your advantage
  • Handle/username SEO and cross-posting to TikTok, YouTube Shorts & Facebook
  • When to bring in gym/lifestyle content without confusing your niche

Do this this week (5 steps):

  1. Audit your grid: make it business/results first.
  2. Move personal moments to Stories; pin the best to Highlights.
  3. Record 5 short Reels with strong hooks; post across IG/Shorts/TikTok.
  4. Update your handle to a clean, searchable format.
  5. Study top Reels in your niche; mirror the topic the blue label shows.

Hit follow for more booking-focused marketing tips for lash artists.

Connect with Cosmina on IG

Sign Up For A Free Lash Training

Text Me Here On My Podcast Contact Any Questions About My Lash Classes

  continue reading

61 episodes

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