Why do we keep holding on to things that aren’t working? That’s the sunk cost effect—a powerful cognitive bias that often traps us in failure. But in the right context, it can also fuel perseverance and growth. In this episode, Brent explores what the sunk cost effect is, why it can both sabotage and support us, and how to know the difference. Through personal stories and psychology insights, you’ll learn how to turn sunk costs into meaning, motivation, and momentum. What You’ll Learn

• The psychology behind the sunk cost effect
• How to recognize when it’s holding you back
• When sticking with something actually pays off
• Why meaning transforms pain into growth
• How to use sunk costs as motivation for your goals

Resources & Links:

• What are your sunk costs? Are they holding you back or propelling you forward? Let me know at: [email protected]

Recommended Episodes:
Mini 003 - Don't Waste Your Life: The Karo Syrup Story - https://tinyurl.com/5ecsn7wf
Mini 001 - What a Feral Cat Taught Me About Letting Go of Toxic Habits- https://tinyurl.com/tmx65r62 -
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