Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Episode 160: Role of Sales in Demand Gen with Andrei & Vladimir
MP3•Episode home
Manage episode 478203735 series 3072965
Content provided by Andrei Zinkevich. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrei Zinkevich or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of Full-Funnel Live, Vlad and Andrei break down how sales can stop blaming marketing for a lack of awareness and inbound pipeline, and take an active role.
𝗪𝗵𝗮𝘁 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:
• Why modern sales teams actively participate in demand generation (and what that looks like in practice)
• How sales can create awareness among target accounts
• Allbound demand capture playbooks • Concrete examples of non-sales touches that actually drive conversations
💡 As always, we shared real examples, ready-to-use activities, and a fresh view on how sales and marketing can partner to generate AND capture demand—together.
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
…
continue reading
𝗪𝗵𝗮𝘁 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:
• Why modern sales teams actively participate in demand generation (and what that looks like in practice)
• How sales can create awareness among target accounts
• Allbound demand capture playbooks • Concrete examples of non-sales touches that actually drive conversations
💡 As always, we shared real examples, ready-to-use activities, and a fresh view on how sales and marketing can partner to generate AND capture demand—together.
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
165 episodes
MP3•Episode home
Manage episode 478203735 series 3072965
Content provided by Andrei Zinkevich. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrei Zinkevich or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of Full-Funnel Live, Vlad and Andrei break down how sales can stop blaming marketing for a lack of awareness and inbound pipeline, and take an active role.
𝗪𝗵𝗮𝘁 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:
• Why modern sales teams actively participate in demand generation (and what that looks like in practice)
• How sales can create awareness among target accounts
• Allbound demand capture playbooks • Concrete examples of non-sales touches that actually drive conversations
💡 As always, we shared real examples, ready-to-use activities, and a fresh view on how sales and marketing can partner to generate AND capture demand—together.
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
…
continue reading
𝗪𝗵𝗮𝘁 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:
• Why modern sales teams actively participate in demand generation (and what that looks like in practice)
• How sales can create awareness among target accounts
• Allbound demand capture playbooks • Concrete examples of non-sales touches that actually drive conversations
💡 As always, we shared real examples, ready-to-use activities, and a fresh view on how sales and marketing can partner to generate AND capture demand—together.
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
165 episodes
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