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Jumping Off the Shelf, with Jen Zeszut of Goodles

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Manage episode 465929370 series 2301015
Content provided by Inc. Magazine / Panoply and Inc. Magazine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inc. Magazine / Panoply and Inc. Magazine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The serial founder says the legacy pasta brands have made their beds. So she made a new one.

Jen Zeszut’s mac and cheese brand, Goodles, is designed not just to stand out in the aisle—with rainbow-hued packaging amid a sea of beige and blue—but also to carve out a new customer for the classic pasta recipe: young adults who like convenience, but who aim to eat something healthier than your standard boxed fare.

This meant changing adopting new market strategies in addition to creating a nutrient-packed mac and cheese. Jen is not a first-time founder, nor is she a stranger to the consumer packaged goods landscape. She left her role as CEO of the baby food company Cerebelly to launch Goodles in 2021, and the brand has been on the rise ever since. Today, it’s the fastest-growing mac and cheese in the U.S. and the seventh-fastest-growing natural food brand in the U.S. grocery category.

For our mini-series highlighting Inc.’s 2025 Female Founders honorees, executive editor Diana Ransom sat down with Jen to discuss Goodles’s rapid growth, scrappy but innovative marketing, bringing in incremental customers, and how she raised $27 million for seed round funding.

Additional research and information:

Inc.’s 2024 Female Founder’s list (2025 out soon!)

Read more on Jen Zeszut and Goodles on Inc.com: If You Cannot Outspend Your Competition, Out-Weird Them

Visit: Goodles

Visit: Goodles’s bio

  continue reading

200 episodes

Artwork
iconShare
 
Manage episode 465929370 series 2301015
Content provided by Inc. Magazine / Panoply and Inc. Magazine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inc. Magazine / Panoply and Inc. Magazine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The serial founder says the legacy pasta brands have made their beds. So she made a new one.

Jen Zeszut’s mac and cheese brand, Goodles, is designed not just to stand out in the aisle—with rainbow-hued packaging amid a sea of beige and blue—but also to carve out a new customer for the classic pasta recipe: young adults who like convenience, but who aim to eat something healthier than your standard boxed fare.

This meant changing adopting new market strategies in addition to creating a nutrient-packed mac and cheese. Jen is not a first-time founder, nor is she a stranger to the consumer packaged goods landscape. She left her role as CEO of the baby food company Cerebelly to launch Goodles in 2021, and the brand has been on the rise ever since. Today, it’s the fastest-growing mac and cheese in the U.S. and the seventh-fastest-growing natural food brand in the U.S. grocery category.

For our mini-series highlighting Inc.’s 2025 Female Founders honorees, executive editor Diana Ransom sat down with Jen to discuss Goodles’s rapid growth, scrappy but innovative marketing, bringing in incremental customers, and how she raised $27 million for seed round funding.

Additional research and information:

Inc.’s 2024 Female Founder’s list (2025 out soon!)

Read more on Jen Zeszut and Goodles on Inc.com: If You Cannot Outspend Your Competition, Out-Weird Them

Visit: Goodles

Visit: Goodles’s bio

  continue reading

200 episodes

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