Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Alisa Cohn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alisa Cohn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

#89: From Startup to Grown-Up: Kevin Evers, author of There’s Nothing Like This: The Strategic Genius of Taylor Swift — unpacking Taylor Swift’s rise to the top; when to take big risks; and how to build a rabid fan base

54:46
 
Share
 

Manage episode 475785862 series 2991408
Content provided by Alisa Cohn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alisa Cohn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Kevin Evers is a Senior Editor at Harvard Business Review, where he shapes groundbreaking research and develops award-winning and bestselling books on high performance, creativity, innovation, marketing, and digital disruption. He’s also written popular essays on brain science, persuasion, unpredictability, and the power of storytelling.

Kevin holds degrees in English and Film Studies, and his forthcoming book with HBR Press, There’s Nothing Like This, offers a strategic analysis of Taylor Swift’s unmatched ability to evolve her brand without losing her audience.

Episode Highlights & Timestamps

  • 00:00 - Introduction
    • Alyssa Cohn introduces Kevin Evers and the topic of Taylor Swift's strategic genius.
  • 00:01:55 - Building Intimacy with Fans
    • Discussion on how Taylor Swift creates a close relationship with her fans.
  • 00:02:04 - Controversies and Success
    • Overview of Taylor's famous fights and controversies and their impact on her career.
  • 00:03:04 - The Idea Behind the Book
    • Kevin explains the inspiration for his book on Taylor Swift.
  • 00:13:05 - Inner Compass and Drive
    • Exploration of Taylor's determination and her "killer instinct."
  • 00:20:25 - The Kanye West Incident
    • Analysis of the infamous VMA moment with Kanye West and its implications.
  • 00:34:14 - Collaboration and Growth
    • Discussion on Taylor's collaborations with producers and her evolution as an artist.
  • 00:39:34 - The Importance of Risk
    • Kevin shares insights on the importance of taking calculated risks in business.
  • 00:44:37 - Re-recording Old Music
    • Discussion on Taylor's strategy to re-record her old albums and its significance.
  • 00:48:34 - Antifragility Concept
    • Kevin explains the concept of antifragility and how it applies to Taylor's career.
  • 00:53:25 - Advice for Founders
    • Kevin offers advice to startup founders based on insights from Taylor's career.
  • 00:54:10 - Conclusion

Resources & References

📖 There’s Nothing Like This: The Strategic Genius of Taylor Swift (Preorder)
Amazon Link

Connect with Kevin Evers

Instagram: @there_is_nothing_like_this
LinkedIn: Kevin Evers

Connect with Alisa!

Follow Alisa Cohn on

Download her 5 scripts for delicate conversations (and 1 to make your life better)

Grab a copy of From Start-Up to Grown-Up by Alisa Cohn from Amazon

  continue reading

91 episodes

Artwork
iconShare
 
Manage episode 475785862 series 2991408
Content provided by Alisa Cohn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alisa Cohn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Kevin Evers is a Senior Editor at Harvard Business Review, where he shapes groundbreaking research and develops award-winning and bestselling books on high performance, creativity, innovation, marketing, and digital disruption. He’s also written popular essays on brain science, persuasion, unpredictability, and the power of storytelling.

Kevin holds degrees in English and Film Studies, and his forthcoming book with HBR Press, There’s Nothing Like This, offers a strategic analysis of Taylor Swift’s unmatched ability to evolve her brand without losing her audience.

Episode Highlights & Timestamps

  • 00:00 - Introduction
    • Alyssa Cohn introduces Kevin Evers and the topic of Taylor Swift's strategic genius.
  • 00:01:55 - Building Intimacy with Fans
    • Discussion on how Taylor Swift creates a close relationship with her fans.
  • 00:02:04 - Controversies and Success
    • Overview of Taylor's famous fights and controversies and their impact on her career.
  • 00:03:04 - The Idea Behind the Book
    • Kevin explains the inspiration for his book on Taylor Swift.
  • 00:13:05 - Inner Compass and Drive
    • Exploration of Taylor's determination and her "killer instinct."
  • 00:20:25 - The Kanye West Incident
    • Analysis of the infamous VMA moment with Kanye West and its implications.
  • 00:34:14 - Collaboration and Growth
    • Discussion on Taylor's collaborations with producers and her evolution as an artist.
  • 00:39:34 - The Importance of Risk
    • Kevin shares insights on the importance of taking calculated risks in business.
  • 00:44:37 - Re-recording Old Music
    • Discussion on Taylor's strategy to re-record her old albums and its significance.
  • 00:48:34 - Antifragility Concept
    • Kevin explains the concept of antifragility and how it applies to Taylor's career.
  • 00:53:25 - Advice for Founders
    • Kevin offers advice to startup founders based on insights from Taylor's career.
  • 00:54:10 - Conclusion

Resources & References

📖 There’s Nothing Like This: The Strategic Genius of Taylor Swift (Preorder)
Amazon Link

Connect with Kevin Evers

Instagram: @there_is_nothing_like_this
LinkedIn: Kevin Evers

Connect with Alisa!

Follow Alisa Cohn on

Download her 5 scripts for delicate conversations (and 1 to make your life better)

Grab a copy of From Start-Up to Grown-Up by Alisa Cohn from Amazon

  continue reading

91 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play