Entrepreneurship isn't just about products—it's about transforming skepticism into opportunity while empowering others.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Wyatt Ewing, Founder and CEO at Ice Barrel, a company specializing in cold therapy training tools. He shares his journey from selling high-end art to founding Ice Barrel, highlighting the challenges of launching Ice Barrel, including market education and overcoming initial skepticism. He discusses the company's growth strategies, such as SEO, influencer marketing, and sustainability initiatives like recycling 500,000 pounds of plastic. In this episode, He also stresses the value of leadership, honesty, and empowering his team, noting that his best career investment has been in personal development and self-advocacy.

Key takeaways? Master emotional intelligence, prioritize market education, and invest in personal growth. Success lies in resilience, sustainable practices, and authentic leadership.

For more marketing resources, check out nativedigital.com