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26: How to Sell the Same Company Twice — And Exit With More Every Time

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Manage episode 511321723 series 3670163
Content provided by Bruce Eckfeldt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bruce Eckfeldt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What if you could sell your company—twice? In this episode, Bruce Eckfeldt talks with Matthew Porter, founder of Contegix and now Partner & Co-Founder at EONOVA, about how he bootstrapped a data center company, scaled it through acquisition, and sold to private equity—twice. Matthew shares the behind-the-scenes of deal negotiations, what he learned from his first exit, and how a second sale turned lessons into leverage.

Key Takeaways:

  • You can sell your company twice—if you structure the first exit with a second in mind.
  • Founder identity and mental health are critical in long-term exit strategy.
  • Private equity isn’t the enemy—but you must understand their value model.
  • Second exits offer a rare chance to fix what you missed the first time.
  • Growth through acquisition drives both scale and valuation.
  • Negotiate your role, not just your price, post-exit.
  • Build with optionality: prepare for a sale, even if you’re not planning one.
  • Fit and alignment often matter more than the highest bidder.

Links & Resources

  continue reading

28 episodes

Artwork
iconShare
 
Manage episode 511321723 series 3670163
Content provided by Bruce Eckfeldt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bruce Eckfeldt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What if you could sell your company—twice? In this episode, Bruce Eckfeldt talks with Matthew Porter, founder of Contegix and now Partner & Co-Founder at EONOVA, about how he bootstrapped a data center company, scaled it through acquisition, and sold to private equity—twice. Matthew shares the behind-the-scenes of deal negotiations, what he learned from his first exit, and how a second sale turned lessons into leverage.

Key Takeaways:

  • You can sell your company twice—if you structure the first exit with a second in mind.
  • Founder identity and mental health are critical in long-term exit strategy.
  • Private equity isn’t the enemy—but you must understand their value model.
  • Second exits offer a rare chance to fix what you missed the first time.
  • Growth through acquisition drives both scale and valuation.
  • Negotiate your role, not just your price, post-exit.
  • Build with optionality: prepare for a sale, even if you’re not planning one.
  • Fit and alignment often matter more than the highest bidder.

Links & Resources

  continue reading

28 episodes

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