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22: How Bootstrapping With $1,500 and Cold Calls Built a Multi-Million Dollar Ad Business

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Manage episode 505191870 series 3670163
Content provided by Bruce Eckfeldt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bruce Eckfeldt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Matthew Diteljan co-founded a startup with just $1,500 and scaled it into a national advertising platform targeting high schools. After a partner buyout and burnout, he exited the company—but not without hard lessons. In this raw, honest conversation, Matthew shares how his dream exit turned into unexpected post-sale turmoil, what he’d do differently, and what every founder should consider before pulling the trigger on a deal.

Key Takeaways

  • Starting with constraints forces creativity and sharpens focus.
  • Bootstrapping helps you stay lean—but can limit scale if you resist outside capital.
  • Partner alignment is critical; buyouts can get messy without strong communication.
  • Abdicating leadership too early can trigger chaos; train successors with care.
  • Walking away from a subpar offer can bring stronger, unexpected buyers.
  • Your investment banker works for the deal—stay in control of your own vision.
  • Financial freedom doesn’t guarantee peace—post-sale fallout can be brutal.
  • Think beyond the exit: what kind of life and legacy do you really want?

Links & Resources

  continue reading

26 episodes

Artwork
iconShare
 
Manage episode 505191870 series 3670163
Content provided by Bruce Eckfeldt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bruce Eckfeldt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Matthew Diteljan co-founded a startup with just $1,500 and scaled it into a national advertising platform targeting high schools. After a partner buyout and burnout, he exited the company—but not without hard lessons. In this raw, honest conversation, Matthew shares how his dream exit turned into unexpected post-sale turmoil, what he’d do differently, and what every founder should consider before pulling the trigger on a deal.

Key Takeaways

  • Starting with constraints forces creativity and sharpens focus.
  • Bootstrapping helps you stay lean—but can limit scale if you resist outside capital.
  • Partner alignment is critical; buyouts can get messy without strong communication.
  • Abdicating leadership too early can trigger chaos; train successors with care.
  • Walking away from a subpar offer can bring stronger, unexpected buyers.
  • Your investment banker works for the deal—stay in control of your own vision.
  • Financial freedom doesn’t guarantee peace—post-sale fallout can be brutal.
  • Think beyond the exit: what kind of life and legacy do you really want?

Links & Resources

  continue reading

26 episodes

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