22: How Bootstrapping With $1,500 and Cold Calls Built a Multi-Million Dollar Ad Business
Manage episode 505191870 series 3670163
Matthew Diteljan co-founded a startup with just $1,500 and scaled it into a national advertising platform targeting high schools. After a partner buyout and burnout, he exited the company—but not without hard lessons. In this raw, honest conversation, Matthew shares how his dream exit turned into unexpected post-sale turmoil, what he’d do differently, and what every founder should consider before pulling the trigger on a deal.
Key Takeaways
- Starting with constraints forces creativity and sharpens focus.
- Bootstrapping helps you stay lean—but can limit scale if you resist outside capital.
- Partner alignment is critical; buyouts can get messy without strong communication.
- Abdicating leadership too early can trigger chaos; train successors with care.
- Walking away from a subpar offer can bring stronger, unexpected buyers.
- Your investment banker works for the deal—stay in control of your own vision.
- Financial freedom doesn’t guarantee peace—post-sale fallout can be brutal.
- Think beyond the exit: what kind of life and legacy do you really want?
Links & Resources
- Matthew Diteljan
- LinkedIn: https://www.linkedin.com/in/diteljan/
- Instagram: https://www.instagram.com/mattditeljan/
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26 episodes