Ted speaks with James Dodkin, who shares his fascinating journey from growing up in Montana to studying in the UK and building a diverse career across various industries, including beauty, wine, e-cigarettes, and construction. James discusses the cultural differences between the UK and the US, the importance of sensory marketing, and how relationships play a crucial role in business success. He also highlights his current role at Montana Build, where he focuses on creating a sensory experience in luxury home building, emphasizing the distinction between value and price in consumer perception.

TOPICS DISCUSSED

• 01:05 Introduction to James Dodkin and His Journey
• 03:30 Cultural Differences: Growing Up in Montana vs. the UK
• 13:00 Education and Early Career: From L'Oreal to the Wine Industry
• 25:50 Transitioning to Management Consultancy and Pet Food Marketing
• 28:30 Getting comfortable with change
• 30:00 Innovations in E-Cigarettes and the Impact on Smoking
• 36:00 Transitioning to New Opportunities in Korea
• 40:45 US based hunting company
• 42:40 Adapting to Challenges During COVID
• 46:25 Changing jobs as a contractor and consultant
• 47:40 The Unique Approach of Montana Build
• 49:45 Creating Sensory Experiences in Home Building
• 53:40 The Value of Experience and Honesty
• 56:25 Cultural Differences in Success
• 01:06:15 Understanding Price vs. Value
• 01:09:00 The Automatic Nature of Selling Value

CONNECT WITH GUEST

James Dodkin

• Website
• Instagram
• Facebook

KEY QUOTES FROM EPISODE

• "I learned to get up to speed very quickly."
• "Value is a perception and price is a number."
• "I have them rank their spaces."