Ted speaks with Paul Kropp of Bakes & Kropp. From navigating the depths of a recession to the pinnacles of the luxury cabinetry market, Ted and Paul recount the genesis and evolution of his partnership at Bakes & Kropp. Their story is one of synergy, born from shared ambition and forged through the trials of building a brand. Inspired by European travels and architectural marvels, they strategized their expansion, meticulously ensuring consistent excellence across each showroom. Beyond physical locations, their focus extended to cultivating a confident sales team through rigorous training. Through anecdotes of unique, handcrafted projects, they highlight the cornerstone of their success: enduring client relationships. Confronting the headwinds of European competition, their narrative underscores the constant need for innovation and a clearly articulated value proposition in the ever-evolving landscape of luxury design.

TOPICS DISCUSSED

• 01:10 The Birth of Bakes and Kropp: A Partnership Formed
• 02:45 Navigating Business During a Recession
• 06:35 Challenges of Expansion and Consistency
• 09:30 Building a Brand: From Product to Identity
• 10:35 Synergy in Business: The Power of Partnership
• 12:45 Building a Confident Sales Culture and Training New Team Members for Success
• 15:45 Working with High End Clients
• 17:30 Unique Projects and Client Relationships
• 22:15 Marketing and Brand Building in a Competitive Landscape
• 24:45 Innovating and Adapting to Market Changes
• 31:00 Value Proposition Against European Competition

CONNECT WITH GUEST

Bakes & Kropp

• Website
• LinkedIn
• Instagram

KEY QUOTES FROM EPISODE

• "You learn a lot during tough times."
• "Good people are key to maintaining consistency."
• "You have to have that winning attitude."