In 2004, when Julie McAferty and her husband Blayne purchased a 1920s-era home in Seattle, WA they did not anticipate the obstacles that they would encounter. From facing cease-and-desist orders to navigating changes in local laws, their perseverance and advocacy for the lodging industry were key to their triumphs.

Overcoming these obstacles early on, helped them master a strategic approach to running their business. As urban lodging owners, it soon became apparent that providing guests with personalized recommendations to local attractions was essential for creating memorable guest experiences.

Their story serves as an inspiring example of how perseverance, local expertise, and advocacy can drive success in the ever-changing world of hospitality.

You can learn more about the Greenlake Guest House at greenlakeguesthouse.com.

Our podcast is presented by the Frictionless Guest App, the digital concierge that helps your guests live like locals. To learn more, visit frictionlessguest.com.