Google Business Profile helps lodging professionals manage their business information across Google products like Search and Maps.

In addition to ensuring that potential guests can find information about their property and eventually book, lodging owners can use their account to review traffic metrics, gather customer insights, as well as view and respond to Google Reviews.

Annie Buck, Education and Local Marketing Manager at Acorn Marketing, breaks down everything lodging businesses need to know about leveraging Google Business Profile to maximize their bookings.

We are very thankful to Annie for sharing her insights with us. You can learn more about Acorn Marketing at acorn-is.com.

Our podcast is presented by the Frictionless Guest App, the digital concierge that helps your guests live like locals. To learn more, visit frictionlessguest.com.