Dive into the evolving role of artificial intelligence in the produce industry with hosts Vonnie Estes and guests Rachel Blake and Maddie Rennardson from the International Fresh Produce Association. Discover how AI is transforming data into actionable insights for diverse industry members, from seed developers to retailers. Learn how Rachel and Maddie use AI to build powerful tools, offering personalized member engagement and decision-ready insights. This episode sheds light on what drives Gen Z’s produce purchases and explores the balance between automation and human expertise in decision-making processes.

Key Takeaways

• IFPA is using AI to transform raw data into context-rich insights, significantly enhancing decision-making processes for its members.
• The organization has adopted a unique approach by using AI tutors like ChatGPT to develop sophisticated AI models, allowing for personalized member engagement and more efficient data interpretation.
• Consumer trend data, particularly related to Gen Z’s health and sustainability concerns, is being harnessed by AI to provide actionable insights for IFPA members.
• Rachel and Maddie have been key architects in creating AI tools that provide nuanced answers tailored to different levels within the produce supply chain.
• IFPA’s forthcoming products include AI-driven consumer trackers and retail sales data bots, set to provide members with easy access to insightful data analyses.

Guest Resources

• Learn more about the International Fresh Produce Association: freshproduce.com
• Connect with the International Fresh Produce Association on their LinkedIn page.

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/