As the year winds down and inboxes fill with “circle back in the new year,” we’re making the case for not checking out just yet. In this episode, Rachel is joined by integrated communications supervisor Emily Hebert to talk about how to use the quiet of mid-December to build the strategy you’ll actually be glad you started early. From evaluating this year’s wins (and losses) to setting realistic goals for 2026, they cover why the strongest strategies are flexible, rooted in storytelling and centered around people — both internally and externally. They also dig into the growing demand for authenticity, why trust is built from the inside out, and how to get the most out of the content you’re already creating.

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