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Scaling Brands and Building Partnerships: Lessons from Jeff Sturgis

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Manage episode 508249428 series 1142104
Content provided by Franchise Today. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Franchise Today or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

After five years as Chief Development Officer at Another Broken Egg, Jeff Sturgis is making another bold pivot—returning to independent consulting.

In this conversation with host Stan Friedman, Jeff reflects on three decades in franchising, from his unexpected entry after leaving professional sports to senior leadership roles at Coldwell Banker, U.S. Franchise Systems, Focus Brands, Fantastic Sam’s, McAllister’s Deli, Fazoli’s, and Another Broken Egg.

Jeff’s story is one of adaptability, resilience, and relationships. He shares how chance encounters and career setbacks became springboards to new opportunities, why awarding franchises (not just selling them) remains his guiding principle, and where he sees opportunities for brands in today’s challenging market.

Whether you’re an emerging franchisor scaling from 20 units or a mature brand navigating growth hurdles, Jeff’s insights into development, strategy, and market dynamics are invaluable.

👉 Listen now to hear how one of franchising’s most seasoned leaders continues to shape the future of the industry.

  continue reading

659 episodes

Artwork
iconShare
 
Manage episode 508249428 series 1142104
Content provided by Franchise Today. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Franchise Today or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

After five years as Chief Development Officer at Another Broken Egg, Jeff Sturgis is making another bold pivot—returning to independent consulting.

In this conversation with host Stan Friedman, Jeff reflects on three decades in franchising, from his unexpected entry after leaving professional sports to senior leadership roles at Coldwell Banker, U.S. Franchise Systems, Focus Brands, Fantastic Sam’s, McAllister’s Deli, Fazoli’s, and Another Broken Egg.

Jeff’s story is one of adaptability, resilience, and relationships. He shares how chance encounters and career setbacks became springboards to new opportunities, why awarding franchises (not just selling them) remains his guiding principle, and where he sees opportunities for brands in today’s challenging market.

Whether you’re an emerging franchisor scaling from 20 units or a mature brand navigating growth hurdles, Jeff’s insights into development, strategy, and market dynamics are invaluable.

👉 Listen now to hear how one of franchising’s most seasoned leaders continues to shape the future of the industry.

  continue reading

659 episodes

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