We are meeting with Luke Carlson, CEO of Discover Strength. Founded in 2006, Discover Strength is a Minnesota-based strength training studio built on the principle that busy people don't have time to waste on exercise that doesn't work. Discover Strength delivers 30-minute strength training workouts twice per week with exercise physiologists. They help their clients look and feel their best in a fraction of the time. As the consumer demand for quality boutique fitness continues to rise, Discover Strength, a strength training concept built on the principle that busy people don't have time to waste on exercise that doesn't work, is targeting Illinois for growth as it continues its expansion across the Midwest and beyond. Martin and Luke also discuss some of their favorite business books. In Part Two, we play a clip from our interview with the legendary Michael Gerber.