In this episode, we welcome Jay Topp, a marketing strategist and founder of three seven-figure ventures, who shares valuable insights into scaling coaching businesses through self-liquidating funnels and book-based conversions. 🚀

He breaks down why traditional freebie funnels fall flat and how to create a book funnel that actually sells. You’ll learn the key metrics behind funnel success, how to avoid upsell mistakes, and why tracking real data beats gut feelings every time. Discover how travel fueled Jay’s focus, creativity, and business growth, and how you can replicate that clarity in your own brand.

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https://www.youtube.com/channel/UCzevubxwGHCx7aVbKPTOxjg

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Timestamps:

00:00:00 - Introduction

00:02:00 - Meet Jay Topp: A World Traveler and Entrepreneur

00:03:00 - The Intersection of Travel and Business Success

00:06:30 - Understanding Self-Liquidating Funnels

00:08:00 - The Importance of Customer Commitment

00:10:30 - Breaking Even with Self-Liquidating Funnels

00:12:00 - The Power of Book Funnels

00:13:30 - Common Mistakes in Book Marketing

00:18:00 - The Role of Data in Business Decisions

00:20:00 - Real-Life Examples of Funnel Success

00:26:00 - The Importance of Testing and Data Analysis

00:28:00 - The Art of Asking 'Why?' in Business

00:30:00 - The Process of Writing a Book

00:32:00 - Crafting the Structure of a Book

00:34:00 - Call to Action Strategies in Books

00:36:00 - Impact of Best-Selling Author Status on Sales

00:40:00 - Finding the Right Marketing Partner