In this episode of Founders Future, with host Olivia Sammons, we sit down with MJ Jennings, the founder of Today's Coach. MJ shares her fascinating journey from coaching elite athletes in ice hockey and rugby to becoming a "brain trainer" for high-performing entrepreneurs and executives. She delves into how the mindset strategies that drive early success—like perfectionism and people-pleasing—often become the very ceilings that hold leaders back. MJ explains her science-based approach to helping clients build mental fitness with the same discipline as physical training, emphasizing sustainable confidence and resilience to break through to the next level.

The conversation explores MJ's transition into entrepreneurship, her ideal client profile, and her philosophy on building trust through deep, one-on-one coaching engagements. She also opens up about her organic, relationship-driven approach to marketing and her exciting plans for the future, including developing a "mental fitness boot camp" to make mindset work more accessible and habitual. This episode is a masterclass in understanding how to outgrow your own limitations to achieve lasting, high-level performance.