In this episode of Founders Future, with host Olivia Sammons, we meet Chris Atwell, the founder of Mindset-Conquest. Chris shares his incredible journey from a dual life as a Fortune 500 sales leader and a touring rap artist to a full-time entrepreneur. The pivotal moment came after a health scare forced him to reevaluate his path, leading him to discover his true calling in coaching. He now dedicates himself to helping owners of manufacturers' rep agencies break through their ceilings by first focusing on their personal development as leaders and then applying that growth to their business strategies.

Chris delves into the current state of his business, detailing his one-on-one and group coaching offers designed to build resilience and drive sustainable growth for his clients. He reveals his powerful use of LinkedIn for personal branding and lead generation, which he describes as the "new cold calling." Looking ahead, Chris outlines his ambitious vision to scale Mindset-Conquest into a multi-million dollar company with an army of coaches, a flagship group program, and a forthcoming book, all aimed at serving over a million reps worldwide.