In this episode of Founders Future, with host Jae Encarnacion, we dive into the revolutionary world of startup equity with Mike Moyer, founder of Slicing Pie. Mike shares his hard-won journey from losing equity in multiple failed ventures to developing a dynamic equity model that eliminates founder disputes by tracking contributions in real-time. His "fair market value" approach—where every unpaid contribution (from cash to sweat equity) is quantified—has helped thousands of startups worldwide avoid the pitfalls of fixed splits. Mike reveals why traditional 50/50 splits fail ("They assume equal work, which never happens") and how his free-to-use model adapts as startups evolve.

We explore how Mike balances mission-driven impact with sustainable growth, leveraging SEO, AI tools like ClickRank.ai, and global partnerships to educate founders. His counterintuitive advice? "Work the market first—build demand before product." From his early days as a blogger to now offering SaaS and consulting, Mike’s story proves that solving a universal pain point (equity conflicts) requires both relentless education and adaptability in an ever-changing startup landscape.