In this episode of Founders Future, with host Olivia Sammons, we sit down with Alex Napier-Holland, the founder of GorillaFlow. Alex shares his journey from journalist and international sales lead to becoming a sought-after copywriting consultant for tech startups and global brands. He delves into the critical importance of copywriting and positioning, explaining why compelling messaging often outweighs design in converting visitors into customers. Alex also outlines his unique process for building high-performing homepages, which involves deep customer research and a structured messaging strategy.

The conversation explores the balance between serving high-value clients and creating affordable products like his CopyBase Figma pack for bootstrapped founders. Alex provides invaluable insights into his sales philosophy, emphasizing the power of selling a proven process and building trust through consultative questioning. Finally, he offers a nuanced perspective on the impact of AI in his industry, viewing it not as a threat but as a powerful tool for augmentation that, when used correctly, can unlock new levels of insight and efficiency.