In this episode of Founders Future, host Mishal Saeed sits down with Amy Winner, co-founder and managing partner of Wheels Up Collective, a boutique marketing agency redefining how B2B tech startups scale. With over 20 years of experience—including a transformative run at Socrata—Amy shares the challenges that led her to launch Wheels Up: the high cost of in-house teams, the inefficiencies of traditional agencies, and the critical need for agile, expert-led marketing support.

Together, they explore how Wheels Up delivers senior-level demand generation, marketing ops, and digital strategy without the bloat—doubling pipelines for startups like HData. Amy breaks down their flexible model, how AI is reshaping campaign strategy, and her vision for building a marketing collective that moves at startup speed.