In this episode of Founders Future, with host Ammar Elm, we are joined by Abir Syed, CPA and co-founder of UpCounting. Abir shares his unique journey from being a VP of Finance at a well-funded startup to unexpectedly taking over an e-commerce brand, where he fell in love with the industry. This experience revealed a significant gap in the market: e-commerce brands require sophisticated, rapid financial data, but most accountants lack the specific e-commerce savvy to provide it. This discovery motivated him to launch UpCounting, a premier accounting firm that merges deep financial expertise with a genuine understanding of the e-commerce landscape.

Abir delves into the core offering of UpCounting, which provides a complete fractional finance function—from bookkeeping to CFO services—tailored for e-commerce brands on platforms like Shopify. He discusses the challenges and strategies of scaling a service-based business, highlighting that the current bottleneck is lead generation. The conversation covers his experiments with various marketing channels, from Google Ads and SEO to content creation and Meta funnels. Abir also shares invaluable advice for new entrepreneurs, emphasizing the critical importance of focus in strategy, time management, and founder skill distribution to build a scalable company.