In this episode of Founders Future, with host Zach Young, we are joined by Nikki Nichols, PhD, owner and principal coach at Future Focused Coaching. Nikki shares her journey from being a professor and academic advisor to launching her personalized, concierge-level coaching service that guides high school students and their parents through the stressful college admissions process. She delves into her unique, student-centric approach that focuses on finding the right "college fit" and helping applicants tell their authentic stories with confidence, rather than just targeting prestigious names.

Nikki discusses the operational side of her new business, explaining her strategic decision to work with only a handful of students at a time to provide deeply customized support. She also opens up about her goals for scaling Future Focused Coaching, the challenges of balancing entrepreneurship with a full-time professorship, and her plans to expand her services beyond college admissions into areas like public speaking and interview coaching in the future.