In this episode of Founders Future, with host Olivia Sammons, we sit down with Adam Bates, the pioneering founder of AB Fit. Adam shares his incredible journey from a fitness-obsessed office worker to becoming one of the UK's first online coaches, catapulted into the spotlight by a transformative feature in Men's Health magazine. He opens up about the pivotal moment a personal crisis led to a near-fatal car accident, which fundamentally reshaped his philosophy from chasing physical transformations to a deeper mission of fostering genuine happiness and life improvement for his clients.

Adam delves into the evolution of the online coaching industry, reflecting on how his authentic, obsession-driven approach set him apart in a now saturated market. He discusses his current focus on mentoring other coaches and working selectively with high-level clients, such as CEOs, through word-of-mouth alone. The conversation is a powerful testament to the principle that following your heart and cultivating a genuine love for your work is the ultimate strategy for sustainable success and personal fulfillment.