In this episode of Founders Future, with host Milan Kohut, we sit down with Kelly Slessor, a seasoned expert in retail tech and AI. Kelly shares her incredible journey from working on major technology projects at British Telecom to launching her own ventures, the eCommerce Tribe and Tribe Gen AI. She delves into how her passion for using technology to simplify and personalize the customer experience led her to the forefront of AI implementation for e-commerce and retail businesses, empowering them to thrive in a competitive digital landscape.

Kelly provides a masterclass in practical AI application, explaining how she helps businesses dramatically scale their content production, automate backend functions, and optimize their conversion rates. She discusses the critical shift from lengthy, manual processes to efficient, AI-driven workflows that save brands dozens of hours each month. The conversation also covers the importance of building a strong organic foundation before investing in ads, the necessity of a "human-plus-AI" approach, and the urgent, competitive advantage that businesses can gain by embracing these tools now.