The 3 Tiers of Entrepreneurship: Why Most Founders Never Escape Tier 1
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In this episode of Founders Future, with host Ammar Elm, we sit down with Jason Duncan—serial entrepreneur, exit strategist, and founder of The Exiter Club. Jason shares his incredible journey from school teacher to lighting business owner to coaching other entrepreneurs on how to "exit without exiting" their companies. He reveals the 3 tiers of entrepreneurship (Owner-Operator, Owner-Manager, and Owner-Investor) and why most founders get stuck in the first tier. Jason also opens up about his darkest moments—nearly filing bankruptcy due to a bad business partnership—and how faith and fear pulled him through.
From buying vs. building businesses (especially in the "Silver Tsunami" of retiring boomers) to the 7-stage Exiter Operating System (XOS), Jason delivers hard-hitting insights for scaling beyond owner-dependence. Whether you're burning out in the daily grind or dreaming of a self-sustaining business, this episode is packed with real-world wisdom from someone who’s lived it—twice.
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