In this episode of Founders Future, with host Olivia Sammons, we sit down with Julie Krog, the founder of realcreatives_. Julie shares her inspiring journey from being on maternity leave and facing the high costs of daycare in Vancouver to discovering User-Generated Content (UGC) as a viable business. Motivated by the need for a flexible income, she dove in headfirst and within months was not only successfully creating UGC but also coaching others who were drawn to her relatable, attainable success story.

Julie delves into how she built Real Creatives specifically for a "mature" audience—busy parents and individuals over 30 who may feel overwhelmed by the fast-paced digital world. She explains the structure of her business, which includes a school community with bite-sized video courses and weekly live calls designed for those with limited time. Julie emphasizes the importance of taking "messy action" and building a supportive community, proving that a thriving creative business is possible at any stage of life.