In this episode of Founders,l Future, Dorothy Enriquez, founder of Elevate, shares her journey in building a leadership development firm focused on culture transformation. She discusses the challenges of scaling a customized approach, how she generates leads through referrals, speaking engagements, and writing, and the lessons learned as a business owner of color. Dorothy also shares her vision for Elevate to become as recognizable as industry giants, while building her personal brand as a thought leader. Tune in for insights on scaling, growth, and evolving as a founder.