In this episode of Founders Future, with host Ammar Elm, we sit down with Jason Forrest, #1 Global Sales Trainer and founder of FPG (Forrest Performance Group). Jason shares how growing up with Zig Ziglar as his Sunday school teacher shaped his "Warrior Selling" philosophy—a neuroscience-backed approach that transforms transactional sales into purpose-driven transformations. From scripting $700K mattress sales for Hastens to doubling US Army recruiter conversions, Jason reveals how his 12-step "Sales Freedom" framework helps clients achieve 1:3 close rates by aligning mindset, process, and language.

Jason also breaks down FPG’s immersive training model—where sales teams practice live in "Zoom Dojos"—and why he pivoted from Google Ads to challenge-based marketing (like his 5-day Builder Sales Challenge). With insights on overcoming the "leashes" holding back salespeople and why resolution beats persuasion, this episode is a masterclass in high-ticket, high-conversion sales training for leaders tired of generic advice.