Monetizing Your Message: Steve Strauss on Landing Corporate Clients
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In this episode of Founders Future, with host Ammar Elm, we sit down with Steve Strauss, a best-selling author, USA Today columnist, and one of America's leading small business experts. Steve takes us on a journey from his beginnings in a family-run carpet business to becoming a fired attorney who found his true calling in entrepreneurship. He shares the pivotal moment he landed a major USA Today column and how that launched his content company, MrAllBiz.com, establishing him as an OG in the small business advice space long before the digital content boom.
Steve delves into the core of his mission: helping entrepreneurs start, run, and grow successful businesses. He reveals his strategies for monetizing content by identifying the right corporate clients, like Verizon, and shares invaluable advice on the importance of having a "tentpole" property to build a powerful personal brand. The conversation is packed with inspiring stories of entrepreneurial breakthroughs and practical wisdom on finding your niche, creating "infotainment," and the vibrational alignment needed to succeed as a modern content creator and entrepreneur.
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