In this episode of Founders Future, host Amar Elm welcomes entrepreneur Esra Talu, founder and CEO of GoGlobal. Esra shares her remarkable entrepreneurial journey that began in the 1990s, when she recognized untapped potential in the Middle East and Turkey just as e-commerce was beginning to take shape. Inspired by the rise of Amazon, she founded one of the region’s first e-commerce platforms—well ahead of her time.

Esra talks about her roots, the challenges she faced launching digital businesses in emerging markets, and how her unique cross-continental perspective fueled her passion for innovation. With multiple ventures under her belt, she now leads GoGlobal, a company that continues to bridge global markets through cutting-edge technology and business strategy.