In this episode of Founders, Future, with host Ammar Elm, Jason Bradwell, founder of B2B Better, reveals how his podcast marketing agency helps B2B service firms stand out in crowded markets by transforming their people and perspectives into compelling media assets. From his unexpected pivot from theater to Silicon Valley marketing leadership, Jason shares why he bet on podcasting as the ultimate "town square" for niche industries—and how his agency goes beyond production to drive real revenue through integrated, sprint-based campaigns. He breaks down his "Minimum Viable Podcast" approach for skeptical clients and why 95% of podcasters ask the wrong questions from day one.*

Jason gets candid about scaling an agency while staying hands-on with sales and delivery, including hard lessons on hiring ("Never cheap out on talent") and lead gen ("Cold outreach works when you lead with value"). For founders wrestling with growth, his balancing act between ambition and gratitude offers a masterclass in sustainable scaling—plus why he’s doubling down on organic channels before testing paid ads. The conversation is a goldmine for any service business looking to turn thought leadership into pipeline.