In this episode of Founders Future, with host Zach Young, we meet Kirsty Fanton, a strategist and ex-psychotherapist who leverages her unique background to help online business owners master their communication. Kirsty shares her journey from working in palliative care to becoming a sought-after launch copywriter and now a coach who focuses on all points of communication—from sales copy and pitches to team management and podcast appearances. She delves into the common pitfalls she sees entrepreneurs make when scaling, emphasizing the critical mistake of removing themselves from the nurture process and the importance of staying as the visible, magnetic face of their business.

Kirsty opens up about her effective, relationship-driven approach to business, which includes capping her group coaching program at 16 members to foster deep, therapeutic-level work. She reveals her preferred marketing channel is not a social media platform but her email list, which she has mastered to create personalized, authentic connections. Listeners will learn about her strategies for leveraging organic traffic and word-of-mouth marketing, her plans to increase visibility through speaking and podcasts, and why the key to growth often lies in combining scientific insight with genuine human connection.