In this episode of Founders Future, host Ammar Elm sits down with Joshua B. Lee, founder of StandOut Authority, to explore his radical journey from monetizing billions in ad spend (including early work with Myspace) to building a human-centered marketing revolution. Joshua shares his raw entrepreneurial story—how he walked away from a 9-figure business empire at 36, gave everything to his family, and rebuilt his life from $1,000 to pioneer "Human-to-Human (H2H)" marketing. He reveals why traditional lead generation is broken and how his agency helps brands like AWS, Oracle, and Tony Robbins build authentic influence by focusing on advocates over clients.

Joshua dives into his proprietary LinkedIn engagement framework, explaining how to trigger meaningful conversations (without spam) by leveraging dopamine-driven psychology and Microsoft’s AI-powered LinkedIn/OpenAI integration. He breaks down why personal branding is now critical for SEO, how to quantify your "human impact score," and why the future of business isn’t B2B or B2C—but H2H. Whether you’re a coach, consultant, or CEO, Joshua’s insights on turning connections into high-value relationships (while avoiding entrepreneurial burnout) offer a blueprint for sustainable growth in the AI era.