In this episode of Founders Future, with host Olivia Sammons, we dive into the journey of Allison Ishman, the strategic mind behind Allison Ishman Creative Agency. Allison shares her unique transition from a successful career in clinical massage and building a nationwide equipment rental business to discovering a passion for performance marketing. She opens up about the pivotal moment of spending her own money to learn digital advertising the hard way, which forged her data-driven, customer-centric approach to running Facebook and Instagram ads for coaches and founders.

Allison discusses the core of her business philosophy: the critical importance of deeply understanding your customer's language and pain points to create ads that not only convert but also build genuine connection. She breaks down her service model, from building high-conversion funnels to managing ad spend, and candidly identifies the key bottleneck in her own scaling journey. The conversation is packed with actionable advice on strategic growth, the value of focusing on your strengths, and why knowing your customer is the ultimate key to scalability and happiness in business.