From Journalism to Resumes: The Storytelling Secret to Career Change
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In this episode of Founders Future, with host Milan Kohut, we sit down with Virginia Franco, the founder of Virginia Franco Resumes. Virginia shares her journey from a journalism and corporate communications background to becoming a sought-after executive resume writer. She explains how she leverages her storytelling skills to transform complex career histories into compelling narratives, helping high-achievers and executives land interviews. Virginia also opens up about her conscious decision to remain a solopreneur, focusing on high-touch, personalized service over scaling a large team, and her strategic approach to marketing that has built her a dedicated following and a robust referral network.
Virginia delves into the current challenges of the "white-collar recession" and how job seekers are navigating the tough market. She outlines her unique, efficient process that requires only 90 minutes of a client's time to craft interview-winning resumes and optimized LinkedIn profiles. Looking ahead, she discusses her future goals not in terms of aggressive growth, but of achieving greater work-life balance while maintaining her business's success. Finally, she offers invaluable advice to her younger self: "Don't worry about not having it all figured out," emphasizing that progress, even with setbacks, is always better than inaction.
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