In this episode of Founders Future, with host Ammar Elm, we sit down with Andriy Boychuk, the founder and CEO of Flowiu. Andriy shares his unexpected journey from a telecommunications engineer to building a leading email and SMS marketing agency. He delves into the pivotal moment he decided to niche down exclusively to Klaviyo and D2C brands, a strategic move that catapulted his freelance work into a multi-million dollar business. Andriy provides a transparent look into Flowiu's diverse client acquisition engine, which spans from organic search and AI-driven referrals to a dedicated cold outreach team and key platform partnerships.

Andriy offers invaluable advice for new agency owners, emphasizing the critical importance of focusing on a single service, choosing a core technology, and targeting larger clients for stability and growth. He reflects on the lessons he wishes he had learned earlier, including hiring faster and building a company structure that doesn't rely on him as the central hub. The conversation also covers Flowiu's vision for expanding into new omnichannel marketing services like WhatsApp and RCS, all while maintaining a strong company culture and a commitment to delivering exceptional results for their clients.