In this episode of Founders Future, host Ammar Elm sits down with Paul Yankey, the founder of paulyankey.com, a coaching and training platform dedicated to helping purpose-driven men unlock their full leadership potential. Paul shares his transformative journey from a 30-year corporate sales career to becoming a coach who blends biblical wisdom, entrepreneurial insight, and personal transformation into his unique methodology. He discusses his concept of "selling with love" and how approaching business relationships from a place of genuine care and brotherly love creates more authentic connections and better outcomes for everyone involved.

Paul opens up about the pivotal moment when his startup had a liquidation event, which led him to pause and reflect on how he could make a real, positive, and lasting impact in the world. He explains his belief that trust and genuineness will become the key differentiators in business, and shares practical frameworks like the POGO method (Personal, Organizational, Goals, and Obstacles) for connecting with people on a deeper level. Throughout the conversation, Paul emphasizes the importance of aligning with your foundational beliefs, staying true to your convictions, and the power of consistency in both personal development and business growth.