From Corporate Burnout to Authentic Business: Kary Perry's Guide to a Magnetic Brand
Manage episode 517882092 series 3654798
In this episode of Founders Future, with host Zach Young, we meet Kary Perry, a social brand coach with a Fortune 500 background who helps entrepreneurs build magnetic and authentic businesses. Kary opens up about her own journey from a high-achieving corporate career at Procter & Gamble to a moment of burnout that left her questioning her path, despite outward success. She shares how she stepped away to reconnect with her values and now uses her expertise to help others, particularly women, build businesses that feel good, are aligned with their personal lives, and utilize effective brand, content, and sales strategies distilled from big-business principles.
Kary delves into her unique approach to marketing, explaining why she primarily uses Instagram to create a "bingeable" page that guides potential clients through the entire customer journey. She reveals her powerful content strategy that moves beyond just attraction or conversion posts and emphasizes the critical "nurturing" content in between. Listeners will also get a masterclass in her simple yet highly effective "Follow Me" ad strategy for rapid, targeted audience growth on social media, and her philosophy on making impactful coaching accessible through focused, high-value engagements.
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