In this episode of Founders Future, with host Ammar Elm, Sean Johnson, founder and CEO of Madison, shares his journey from building a venture holding company to launching a firm that helps professional services firms establish authority through strategic marketing. Sean reflects on the pitfalls of tying identity too closely to work, advocating instead for a balanced life centered on vocation, work, and personal growth. He dives into Madison’s unique approach—monthly retainers, thought leadership-driven LinkedIn strategies, and authentic outbound—while emphasizing the importance of trust and long-term relationships in scaling boutique firms.

Sean also discusses the challenges of aligning ambition with peace, the flaws in Silicon Valley’s "make a dent in the universe" narrative, and how Madison’s model empowers consultants to become trusted advisors without burnout. From lessons learned in his previous ventures to the deliberate design of Madison’s client-centric services, this conversation is packed with insights for founders seeking sustainable growth.