In this episode of Founders Future, host Ammar Elm sits down with Dr. Noga Gulst, founder and CEO of Noga Business Consultant, a firm dedicated to helping entrepreneurs and small business owners make smarter decisions before they invest time, money, and energy into ideas that may not be viable.

With a rare blend of academic rigor and real-world entrepreneurial experience, Dr. Gulst shares how she guides nascent founders and growing businesses through market analysis, idea validation, and strategic planning. From her honest assessments that prevent costly mistakes to her one-on-one consulting model built on open-source intelligence, this conversation offers a masterclass in what it really takes to turn an idea into a sustainable business.

Whether you're a first-time founder or an established entrepreneur looking to pivot, this episode will change the way you think about launching and scaling ventures.