In this episode of Founders Future, host Ammar Elm chats with Gavin Hewitson, founder of In-box, an email marketing agency helping e-commerce and B2B businesses maximize ROI through automation and CRM strategies. Gavin shares his unconventional journey from touring stand-up comedian to email marketing entrepreneur, revealing how he landed his first clients by sending 600 personalized Loom videos. He breaks down his agency’s unique approach to cold email campaigns, lead nurturing, and high-converting automations—proving that email is far from dead.

Gavin also dives into his growth strategies, including aggressive personal branding (daily LinkedIn/Twitter posts, YouTube content) and leveraging Upwork automation to land big clients. He shares hard-earned lessons on pricing confidently, avoiding unnecessary co-founders, and why entrepreneurship is as much about personal growth as profit. For new agency owners, his advice is simple: charge more, document your journey, and focus on predictable lead flow.