In this episode of Founders Future, with host Olivia Sammons, we sit down with Basam Murtaza Tahoor, the founder of Tahoors Creative Marketing. Basam shares the origin story of his entrepreneurial journey, which began in 2019 when he identified a critical gap in the market while working for a corporate firm. Frustrated with marketing agencies that only offered siloed services, he was inspired to create a one-stop shop that provides cohesive and consistent branding, web design, and digital marketing strategies. He opens up about the immense challenges of launching his first venture, iClick Agency, at the start of the COVID-19 pandemic and how that experience now fuels his mission to support early-stage entrepreneurs and creative artists with his new company.

Basam delves into the unique, value-driven approach of Tahoors Creative Marketing, which focuses on building human connections and equipping clients with the tools and knowledge—like editable Canva templates and pre-set ad campaigns—for long-term success. He discusses his targeted customer acquisition strategies, the importance of building a strong team for scalable growth, and his ambitious five-year vision to expand into European markets. The conversation concludes with a powerful piece of advice from Basam to his younger self: to embrace mistakes and failures as the essential building blocks for future strength and success.