In this episode of Founders Future, with host Zach Young, we sit down with Mary Henderson, an online business coach and personal branding specialist with over two decades of experience. Mary shares her incredible journey from a high-flying corporate tech career to founding multiple tech startups, and how she ultimately packaged her unique gifts into a framework that helps industry experts and coaches build scalable, acquisition-ready online businesses. She delves into the importance of creating business assets based on your own "internal inventory" of wisdom, rather than external noise, and her mission to preserve human wisdom in the age of AI through structured online academies that deliver real outcomes.

The conversation takes a deep dive into the modern dynamics of LinkedIn, which Mary has masterfully decoded. She reveals a critical shift in the platform's algorithm to a Large Language Model (LLM) and explains why aligning your content with the experience listed on your profile is now the key to organic visibility and lead generation. Rejecting short-term "hacks," Mary advocates for a systematic, framework-driven approach to building a business, emphasizing the need for relentless testing and a distraction-free mindset to create a truly sellable asset that can withstand market changes and attract serious acquisition interest.