Building a Referral-Only Business: 20 Years Without Cold Calls
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In this episode of Founders, Future, with host Karyn Vadnais, we dive deep into the entrepreneurial journey of Bob Reish, founder of Caveat Institute and certified business coach with over 17,000 hours of coaching experience. Bob shares his unique path from electronics student to master trainer, revealing how early setbacks in basketball and technical work ultimately led him to discover his true calling in coaching and leadership development. He discusses his philosophy of helping leaders transition "from success to significance" and explains why he's built his entire business model around serving others first rather than traditional lead generation tactics.
Throughout the conversation, Bob emphasizes the power of authentic relationships and his "network excellence" system, which has allowed him to build a thriving coaching practice without buying leads or making cold calls for over 20 years. He addresses the challenges facing the coaching industry, particularly the influx of unqualified practitioners, and stresses the importance of finding coaches who truly understand and listen to their clients. Bob also reveals his commitment to transparency by only teaching what he actively implements in his own businesses, and discusses his long-term relationship with his own coach, demonstrating that even successful coaches need guidance and accountability to continue growing.
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