In this episode of Founders Future, host Mishal Saeed sits down with Jonathan Buckley, founder and principal consultant of The Artesian Network. With a rich background in branding, marketing, and customer success, Jonathan shares how his consultancy is helping early to mid-stage B2B tech startups—especially in enterprise data and cybersecurity—navigate the complex path of growth and differentiation.

Jonathan dives into his entrepreneurial journey, the importance of clarity in messaging, and how The Artesian Network acts as a catalyst for companies seeking to stand out in the saturated SaaS and B2B tech markets. From crafting positioning strategies to scaling customer experience, this episode delivers insights for founders ready to level up their go-to-market approach.