In this episode of Founders, Future, with host Jae Encarnacion, Frank Keck, founder of Core Build Solutions and author of Embrace Your Freakness, shares his 25-year journey transforming leadership development through humor, neuroscience, and unconventional workshops. A Dale Carnegie-trained speaker with 12 global patents, Frank reveals how his "Synergy Lab" helps teams unlock their "freakness"—the unique traits that drive remarkable performance—by blending laughter with deep, uncomfortable growth. He breaks down his referral-driven business model (zero ads in 25 years!), why he prioritizes in-person energy over digital marketing, and his bold goal to deliver 1,000 presentations in the next 12 months to spread his message: Amplify what’s remarkable, don’t fix what’s broken.

Frank also opens up about balancing founder burnout ("I don’t want to work 80-hour weeks"), his 3-Level Framework for productivity (Flow, Go, No), and why he’s finally embracing digital content to scale his impact. With a 10–15-year client retention rate and a team of just three, he proves that authenticity and joy are the ultimate business tools. A masterclass for founders who want to build thriving cultures—while keeping their sanity.